The system the book is written around: don’t just push harder — create your Sales Growth Engine.
Part One — Why This Engine Matters
Ch. 1Selling Is Not Enough — the case for a growth engine, and the 990-call math that ended the old playbook.
Ch. 2Beyond Making More Calls — what a growth engine actually is: seven components, one loop, 27,000 competitors.
Ch. 3The Mindset for Sales Growth — five shifts, starting with: stop chasing shortcuts.
Part Two — Build the Engine
Ch. 4Foundation — messaging that sells: ICP, positioning, differentiators, story, proof, offers.
Ch. 5Website Optimization — turn attention into action: the five-second test and CRO.
Ch. 6Sales Enablement — a systematic process for selling: targeting, the IDM campaign, the first call.
Ch. 7Buyer Enablement — sell before the first call: reviews, transparency, self-service.
Ch. 8Market Attraction — get found by the right people, including inside AI answers (AIO).
Ch. 9Nurturing — stay relevant until they are ready.
Ch. 10Automation — make consistency possible at scale, starting with speed-to-response.
Ch. 11AI-Amplified Judgment — make the engine smarter without losing your voice.
Part Three — Run the Engine
Ch. 12Run the Loop — target, reach, engage, convert, repeat: the two-speed operating rhythm.
Ch. 13Measure and Improve — budget by goal, track five numbers, find the leak, fix it.
Ch. 14Your 90-Day Plan — two first steps, one lane, three phases.
