Building a Sales Growth Engine · Companion Tool · Chapter 10 · Automation
Sequence Brief Builder
Five questions before any sequence gets built. The finished brief feeds an AI draft — and makes it good.
Segment and stage, e.g., dormant former clients, 12+ months quiet
Numbers and named results, not adjectives
Pull from your AI brief. e.g., direct, warm, plain language
One low-friction ask, defined before the first touch is written
Your sequence brief — paste into any AI tool with your AI brief
From Building a Sales Growth Engine by David Searns and Victoria Kenward. The full toolkit and workbook are free at growthenginebook.com. Want help building your engine? Talk to the team behind it:
