Building a Sales Growth Engine · Companion Tool · Chapter 9 · Nurturing
Nurture Journey Mapper
Five stages: Stranger, Prospect, Active Buyer, Client, Past Client. Give each a goal and a mover, and you have a lifecycle nurture map.
Your lifecycle nurture map
The standard (Module 9)
Every send must teach one useful thing and could stand alone with no pitch. One universal send (the monthly insight email) plus stage-specific sequences. Automation runs the cadence; humans take over the moment someone engages twice in a week.
From Building a Sales Growth Engine by David Searns and Victoria Kenward. The full toolkit and workbook are free at growthenginebook.com. Want help building your engine? Talk to the team behind it:
