Building a Sales Growth Engine · Companion Tool · Chapter 5 · Website Optimization
Five-Second Test Helper
Show a colleague (who doesn't work on your website) your homepage for five seconds. Close it. Ask these three questions and record what they actually said.
How to run it
1. Open your homepage on their screen for five seconds — count them. 2. Close it. 3. Ask the three questions below, verbatim, and write what they say — not what you wish they'd said. Run it with three people.Result
Scoring the answers
Pass: they name your audience, say something specific (a niche, a number, a mechanism), and know the next step. If Q2 came back "…staffing?" your above-the-fold is generic — that's the first fix in Module 5.
From Building a Sales Growth Engine by David Searns and Victoria Kenward. The full toolkit and workbook are free at growthenginebook.com. Want help building your engine? Talk to the team behind it:
