Building a Sales Growth Engine · Companion Tool · Chapter 8 · Market Attraction

Channel Selector

Chapter 8's three strategic layers: be findable when buyers are already looking, show up where they already pay attention, and stay visible between buying cycles. Answer six questions; get a right-sized channel plan.

Where did your last 20 real opportunities come from?

When buyers search for what you do, do you show up?

Does a leader at your firm have an active professional voice (LinkedIn, speaking, trade press)?

Do you send anything regularly to your list?

Marketing hours available per week (owner + team)

Is there budget for paid channels?

Your channel plan, smallest sustainable version

From Building a Sales Growth Engine by David Searns and Victoria Kenward. The full toolkit and workbook are free at growthenginebook.com. Want help building your engine? Talk to the team behind it: